MOURÈNNE Children’s Fashion: Where the Magic Begins

AMERICAN HAUTE COUTURE BRAND MOURÈNNE MADE ITS DEBUT AT NEW YORK CHILDREN’S FASHION WEEK LAST MONTH. The satellite show, organized by the Global Fashion Collective, is part of the official calendar of New York Fashion Week, where numerous mini-models showcase MOURÈNNE’s collection of handmade dresses for haute couture.

Inspired by the heartwarming memories of her cherished childhood and the profound artistic influence of her highly creative mother, Jessica Gould’s soul is ignited by a passionate goal – to create an extraordinary world of wonder where dreams and reality are intertwined for her beloved daughter, Giselle, fairy tales dance on the edge of the imagination.

MOURÈNNE, a unique and glamorous children’s clothing brand that has captured the hearts of parents and fashion lovers with its sophisticated designs and dedication to creating a dream world for little girls. Founded by Jessica Gould, MOURÈNNE is a testament to the power of maternal love and the desire to create something truly magical for children.

Jessica embarks on a journey to bring fairytale creations to her daughter Giselle. Unable to find the outfit she was looking for, Jessica had to take matters into her own hands and spent countless hours designing, pattern-making, and sewing. The results were amazing, and soon, other parents began asking where to find such glamorous outfits.

This overwhelming response prompted Jessica to start a small business, but she eventually closed the business to prioritize her role as a mother. However, as Giselle got older, she expressed a desire to revive the brand, eager to contribute to the vision that once inspired her. Together, they are on a mission to create something extraordinary. If they want to do it, they will give it their all.

What differentiates MOURENNE from its competitors is its dedication to infusing each piece with magic and wonder. EACH MOURÈNNE STYLE IS CONCEIVED AS A WORK OF ART, CAPABLE OF TRANSPORTING THE LITTLE GIRL INTO HER OWN IMAGINARY WORLD. The brand uses only the finest materials and finishes, including specially made pure silk and unique prints specially developed in its ateliers. MOURENNE DRESSES ARE FULLY LINED IN SWISS LINEN OR SILK WITH METICULOUS ATTENTION TO DETAIL AND HAND-STITCHED TO REVEAL TRUE HAUTE COUTURE. Their embroidered appliqués are individually hand-stitched with unique silks, authentic Austrian crystals, freshwater pearls, and 14k gold beads, ensuring the highest quality and elegance.

MOURÈNNE WILL OPEN ITS FIRST INDEPENDENT BOUTIQUE IN ASPEN, COLORADO, IN DECEMBER. Located at 12 Hopkins Avenue East, the boutique is adjacent to retailers such as Gucci, Dior and Louis Vuitton, with plans to open more international stores in 431.